SaaS Metrics & Benchmarks
This masterclass decodes the language of SaaS metrics. It explains everything you need to know to monitor business health, set targets for acquisition costs, benchmark performance, and more.
MASTERCLASS OVERVIEW
Who it’s for: Anyone interested in building up or strengthening their understanding of key performance indicators for a SaaS business.
What you can expect: Better understanding of what to track & why it matters; benchmarks you can compare your performance against; and templates for key marketing dashboards.
Why it’s valuable: Understanding business drivers helps every team member be more effective in their roles -- but the proliferation of things we can measure has made it very difficult to figure out what’s truly important. This workshop clarifies and prioritizes SaaS metrics, and helps teams get control over their business and marketing performance.